art director • ux designer


objective

Given the opportunity i’d  love to be able to share in the vision of your Company as art director/ux designer. I relish the opportunity and challenge to help guide your brand story.

Sharing in the vision of a company with a progressive, exciting future like yours- and guiding the Company's presence across multiple touch points is truly an exciting endeavor.


design

Art Direction
Graphic Design
Store Design

 

UI/UX Design
Interactive Design
immersive program june 2016:
general assembly

certification received august 2015:
bavc, sf


experience

UX Designer
G.R.O.W. Education
[ 2016 - PRESENT ]

At G.R.O.W., i am in charge of improving UX for this education program through quantitative/qualitative research and value-added IA/UX deliverables.
UX Improvements included: Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach.

Website re-design in progress

Senior Graphic Designer
BEELINE GROUP
[ 2006 - PRESENT ]

At Beeline, I design in-store marketing graphics as well as interactive displays for our main client HP. I have been Lead Designer on high-profile projects for clients like HP, Sports Authority, Sony and Unilever. My designs at Beeline have led to as much as a 250% sales increase for our main client HP.
HOW CONFERENCE 2009 Attendee

Marketing Graphic Designer
BAY AREA DISPLAY (BADSF)
[ 2000-2003 ]

At BADSF, a store fixture and visual merchandising firm based in San Francisco, I designed all marketing materials and trade show collateral. I was art director for all product photography shoots and produced the company web site. Our main clients were gap and sephora.
GlobalShop CONFERENCE 2003 Attendee

Graphic Designer
MISSION CULTURAL CENTER
FOR LATINO ARTS
[ 1998-2000 ]

At the MCCLA, an arts center in San Francisco’s Mission District, I was the in-house graphic designer. I also programmed film events weekly, which often had tie-ins with the local art and fashion student scene. My favorite part of this job was doing the promotion for these gallery opening events and finding fresh and innovative ways to create a buzz. I realized I had found my career niche.

 


education

Bachelor of Arts, Film Studies
UNIVERSITY OF CALIFORNIA,
SANTA BARBARA [ 2000 ]

 

additional education
General Assembly SF [ Summer 2016 ]
Immersive UX Design Program
BAVC SF [ 2013-2014 ]
Experiential Web Design Certificate
SF STATE [ 2000-01 ]
Design & Industry


references

 

Sonia Gutierrez
Marketing Manager, Cisco Systems
650.303.9886

Manley Tantuico
Head Of Sales, B+N Industries
415.269.2742

Janice Arevalo
Manager Digital Creative, Disney/ABC
714.878.7722

Jennie Rodriguez
Executive Director, Mission Cultural Center SF
415.643.2778


portfolio

Hello, World!

A print portfolio as well as additional references from my current employer are available upon request.